How Made in Katana changed the voting of Triple J’s Hottest 100
Made in Katana has worked with Triple J since 2015. Since the partnership, Made in Katana has changed the way the voting works on the iconic Hottest 100 countdown. Marketing sat down with co-founder...
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Why Australian brands are embracing the partnership economy
The core tenet of marketing is pretty simple and set in stone: brands must generate awareness to attract new customers and prompt existing customers to make additional purchases to drive sustained...
View ArticleThe election has been called, who’s being targeted?
Over the weekend, Australian Prime Minister Scott Morrison called the anticipated Federal Election. Now, two months out, campaigning is sure to ramp up. Where will you be targeted? Gone are the days of...
View ArticleBrand chaos because employees rely on Google for company assets
Content is a key ingredient to any brand’s identity. With the rise of the hybrid working model, there has been a shift towards the Digital HQ – a new workplace that breaks down silos, embraces...
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Absolut creates Metaverse Coachella experience
As if Coachella wasn’t already sufficiently divorced from reality, Absolut intends to blur the lines between the physical and digital worlds even more. To celebrate the musical festival’s 15 April...
View ArticleHow to achieve personalisation through CX tech
Customer experience (CX) personalisation is a strategy currently deployed by many market leaders such as Netflix and Google. However, soon CX tech will become a must-have for all businesses to succeed....
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Advertisers, time to pay attention to attention: why measuring viewability is...
In 2022, there is going to be an awful lot of attention on attention – or more specifically, on attention-based media metrics if my many conversations with brands and agencies are anything to go by....
View ArticleWhat can Netflix do to bounce back?
The streaming market has become so saturated that consumers are basically back to paying for extra channels and unwatched shows. Each platform has one or two things that each user actually wants....
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