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Channel: Data & Technology – Marketing Magazine
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The future of big voice – how speech intelligence is redefining marketing

Modern marketing teams are swimming in pools of untapped voice data, yet businesses are only scratching the surface of what the technology has to offer in terms of insights and customer knowledge,...

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Reality check: marketing is the most important part of business, so what now?

Marketing chats with Ansell director of marketing Mitch Mackey, who’s currently undergoing a project of transformation, connecting the dots across the organisation to build a seamless customer...

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Extreme disruption in auto: converging trends and strategic marketing...

Francis Farrelly takes a look at the convergence of trends set to influence the future of mobility, exploring the customer knowledge, branding and dealer landscape implications for marketers. This...

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Performance marketing triumphs over static – putting digital out-of-home to...

A Scentre Group BrandSpace campaign developed for Optus sought to prove the advantage of applying anonymous face detection to serve contextually-relevant creative to various customer segments. This...

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Why AI fluency is now mission critical for marketers

If an AI system for marketers had written this article instead of a mere human, the content would be so targeted it might include hyper-personal details like the type of car you drive, your favourite...

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Shifting digital behaviours across generations – chatting with WP Engine’s CMO

A new report from WP Engine highlights how digital behaviours and expectations vary across the generations. WP Engine CMO Mary Ellen Dugan chats hyper-acceleration, matching Netflix and Amazon and the...

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The great Australian cyber emergency – we need a high-tech workforce, and fast

Following the US’ declaration of ‘cyber emergency’ earlier in the year, Greg Austin from UNSW argues that Australia stands to face new technological threats on the international stage if we don’t...

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Everything old is new again: the fresh faces in programmatic advertising

TV, out-of-home and audio don’t immediately scream ’emerging channels’, but in the world of programmatic advertising, they’re the new kids on the block. Yun Yip takes a look. The next wave of...

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Your data tells lies – digital marketing has a dirty little secret

Is your data doing more damage than good? According to James Lawrence, marketing data in most companies has serious issues and limitations, and if used poorly, will deliver unexpected results.  As an...

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Google misled Android users on location data collection, alleges ACCC

The ACCC is taking legal action against Google for allegedly misleading and misrepresenting its personal location data collection practices, specifically in regards to Android users. Legal proceedings...

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Entering a post-CRM era – a single customer view isn’t enough anymore

Since CRM systems entered the world of marketing in the mid ’90s, much has changed; so why hasn’t CRM? In a CX-focused world, CRM’s utility is fading, writes Chris Sperandio. In case you haven’t...

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Five trends that will shape customer experience in 2020

The adage ‘customer is king’ is widely recognised in the business world. In 2020, international efforts to make this a reality will grow even stronger, according to Audrey William and Tim Sheedy. Amid...

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As the CMO title morphs, agency strategists rise

Data is the fuel in the tank, says Sérgio Brodsky, but is it strategists who have their hands on the wheel? Providing advice about collection, processing, interpretation and meaningful deployment of...

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Open cloud bolsters best-of-breed martech integration

Selecting and integrating best-of-breed marketing tools and technologies remains a significant challenge for Australian marketers but open cloud ecosystems can help, says Chris Gibbs. Laser focused on...

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The CIO version 3.0 – leading digital transformation

Proper digital transformation remains elusive to many businesses and the CIO is the only person equipped to effectively deliver some sorely-needed change, says Adobe’s Jayakrishnan Sasidharan. Being a...

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Ecommerce: jump in, headless first – decoupling experience from operation

As Australian consumers continue their long-running love affair with ecommerce, offering slick and seamless service at every stage of the customer journey has never been more important, says Chris...

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What will the ’20s bring for Google Ads? Experts weigh in

Will the ACCC regulate Google Ads? How will automation and machine learning impact the platform? Will Google Ads become unprofitable for advertisers? Gary Nissim and his roundtable of marketing elite...

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Conversational AI: the gateway drug to full AI adoption

If you’re yet to venture into machine learning, conversational AI will let you test the waters in ways that’ll delight customers and streamline workflows. Han Ma shares examples of brands getting it...

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Fake news, deep fakes and fraud detection 2020 – addressing an epidemic

Online giants and regulators alike have taken up the fight against fake news and deep fakes. Simon Marchand says the answer has been on the tips of our tongues all along.  Since 2016 when the Macquarie...

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Got the message? Make sure your brand isn’t missing the messaging app...

Australian companies have been slow to acknowledge and exploit the potential of messaging apps when it comes to improving CX, says Audrey William. If we think of customer experience as the sum total of...

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